MERCATO
Mateusz Machalski
Description
MERCATO is a headline family of typefaces inspired by hand-painted price tags. The idea for this family was born a few years ago in South America. I wanted to create a typeface that is written, expressive and organic on the one hand, and thrown into a geometric frame on the other. In 2021, in an old specimen, I found a beautiful thick display lettering called Chrysler, which became the starting point for the project. There are a lot of irregularities in MERCATO, the line of writing resonates vividly - but despite this, the whole is created in accordance with drafting principles, thanks to which the whole is fully interpolated. Work on MERCATO lasted about 3 years - thanks to which it is refined to the smallest detail and explores what is between brush scripts and classic geometric typefaces. The whole family will be used wherever dynamic and warm forms are needed - it will work well in logos, posters and headlines. MERCATO is available as a classic family of 5 variants and as a variable font.
AI Overview
MERCATO is a headline family of typefaces inspired by hand-painted price tags, featuring a blend of written, expressive, and organic elements within a geometric frame. Developed over three years, it includes irregularities and vivid resonances, yet adheres to drafting principles for full interpolation. The family consists of 5 variants and is also available as a variable font.
What's Included
File Size: 224.7KB
Uploaded: January 10, 2024
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Mateusz Machalski PhD. B. 1989; studied at the Faculty of Graphic arts in the Academy of Fine Arts in Warsaw (2009–2014) completed with Rector's distinction. He works at the Faculty of Graphics in the Studio of Multimedia Artistic Creation. Selected as the Designer of the Year 2019 in the Polish Graphic Awards. Winner of the scholarship of the Minister of Science and Higher Education for outstanding young scientists. Five-time scholarship holder of the Minister of Culture. Winner of the "Młoda Polska" scholarship of the National Center for Culture. Member of the board of the Association of Applied Graphic Designers. Member of the program board of the International Poster Biennale. Member of ATypI (Association Typographique Internationale). Winner of the Best of Design 2018 award - Klub Twórców Reklamy. Featured as "Ascender 2018" by Type Directors Club New York. He received the "Animator 2020" award in the DESIGN ALIVE competition. Decorated by the President of the Republic of Poland with the Medal of the Centenary of Regained Independence.
